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WordPress: Categories vs. Tags — A User Guide

October 25, 2012

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Many bloggers have asked me to explain in depth about using WordPress Categories and Tags, and the difference between the two. First, let’s take a look at the definitions as they are explained in WordPress’ own documentation: Categories provide a helpful way to group related posts together, and to quickly tell readers what a post […]

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Simple (Honest!) SEO Tips for Small Business

October 10, 2012

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First and foremost, your website needs to promote your business in a clear, concise way to attract clients.  But how do they find you?  There is a lot of confusion out there about what makes for great SEO and what doesn’t, but it doesn’t have to be complicated.  Keep your website clean, keep it simple, […]

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Brand Focus: Great Marketers use the word “or” more than “and”

October 8, 2012

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Originally posted on Beloved Brands:
Strategy is all about Choices “It’s all about choices” is how my marketing professor started every class.  He’d repeat it about 8-10 more times each class, sometimes after someone made a choice and sometimes after someone didn’t.  I still see a fear among many marketers to make choices–whether it’s a…

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Jack Dorsey and Twitter: Can you have a part-time product visionary?

October 7, 2012

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Originally posted on Gigaom:
New York Times technology writer Nick Bilton has published a profile of Twitter CEO Dick Costolo, and the challenges the company is facing as it tries to transform itself from a real-time information network into an advertising-driven media entity. But one of the interesting things about the piece isn’t what it…

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What KitchenAid Learned on Debate Night: Every Tweet is Forever

October 6, 2012

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Originally posted on NewsFeed:
The head of U.S.-based appliance company KitchenAid surely missed much of the presidential debate Wednesday night, forced to do damage control after a tweet published on the brand’s official account contained a disparaging remark about President Obama’s late grandmother. After Obama mentioned his grandmother, who helped raise him and died just…

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The difference between SEO and Social Media and why you need both

October 1, 2012

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Basic guerrilla advice for building web presence, online marketing. Q:  How do I get “found” by Google, Bing, and the search engines? To explain SEO (Search Engine Optimization) to my friends and clients whom are small business owners, I use the metaphor of a large pond to describe the Internet.  Okay, a really large pond.  […]

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