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5 Easy Ways to Improve Your Content for SEO

March 22, 2013

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Improve your website’s traffic and establish your expertise. Editing your content/blog for SEO means thinking in terms of how you want your clients and potential clients to find you.  It’s a matter of asking the right questions and making sure you answer them. 1.  Include whole phrases and questions that your clients or potential clients […]

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Content and Blogging for Business

March 14, 2013

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The word “blog” seems to still conjure up, in some, images of family vacations or meals on the table.  It’s a dated term. But content writing/blogging for business has never been more important.  Because of the way SEO works, Google, Bing and Yahoo all rank sites according to the content on your site.  And now, […]

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On Writing and Self-Publishing Your Book

November 11, 2012

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If you think writing the book was hard, wait til you take on publishing.  Here are points to consider carefully whether you are writing fiction or nonfiction, poetry or prose: 1.  Editing.  In my opinion, hiring an editor is absolutely required before publication.  Even if you are publishing yourself, you should hire an editor to go […]

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WordPress: Categories vs. Tags — A User Guide

October 25, 2012

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Many bloggers have asked me to explain in depth about using WordPress Categories and Tags, and the difference between the two. First, let’s take a look at the definitions as they are explained in WordPress’ own documentation: Categories provide a helpful way to group related posts together, and to quickly tell readers what a post […]

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Simple (Honest!) SEO Tips for Small Business

October 10, 2012

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First and foremost, your website needs to promote your business in a clear, concise way to attract clients.  But how do they find you?  There is a lot of confusion out there about what makes for great SEO and what doesn’t, but it doesn’t have to be complicated.  Keep your website clean, keep it simple, […]

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The difference between SEO and Social Media and why you need both

October 1, 2012

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Basic guerrilla advice for building web presence, online marketing. Q:  How do I get “found” by Google, Bing, and the search engines? To explain SEO (Search Engine Optimization) to my friends and clients whom are small business owners, I use the metaphor of a large pond to describe the Internet.  Okay, a really large pond.  […]

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