The difference between SEO and Social Media and why you need both

October 1, 2012

Advertising, SEO & Social Media

Basic guerrilla advice for building web presence, online marketing.

Q:  How do I get “found” by Google, Bing, and the search engines?

To explain SEO (Search Engine Optimization) to my friends and clients whom are small business owners, I use the metaphor of a large pond to describe the Internet.  Okay, a really large pond.  Give yourself a moment to think of how you would get found, should you find yourself sitting in this large pond along with others just like yourself.  Splash.  Kick.  Skip stones.

Blog posts, Youtube videos, and web content are all ways of creating those ripples.  Over time, steady contribution creates larger and larger ripples.  More ripples means more likelihood of Google and Bing and the other search engines finding you.  What are the stones you keep in your pocket?

Q:  I’m very active on Facebook.  Won’t this get results?

Yes and no.  Social media is not SEO and shouldn’t be touted as such.  You can Facebook your fingers off and it will not change your SEO results.  Your website is the best tool you have to find new customers and explain your company to them.

Your Facebook is perfect for reinforcing your brand and also a way to keep your brand at top of mind.  What do your customers and potential customers find when they look at your social media?  Take stock of your offerings.

There are loads of options in Social Media to consider beyond Facebook and Twitter.  LinkedIn.  Pinterest.  Tumblr.  Instagram.  The list goes on and new ones seem to pop up overnight.  We can help you sort through which pieces work for promoting your business.

Contact me for advertising, media buying, SEO work, or help with building your social media platform.  336-937-5319 — Melissa

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About Melissa Hassard

"Inspiration exists, but it better find you working." -- Picasso

View all posts by Melissa Hassard

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