First and foremost, your website needs to promote your business in a clear, concise way to attract clients. But how do they find you? There is a lot of confusion out there about what makes for great SEO and what doesn’t, but it doesn’t have to be complicated. Keep your website clean, keep it simple, and keep your clients’ needs at the forefront. Your website’s contents should be of value.
Here are a few simple ways to increase your company’s SEO rankings.
- Unfortunately, a picture ISN’T worth a thousand words. At least not with Google and Bing. Image-rich sites may look incredibly beautiful but the search engine spiders won’t know how to process them or what to make of them. Keep the images if you like them but please, please caption them well.
- Blogging If you can write a blog about your business to inform your client or offer helpful tips, please do. Having a blog gives Google, Bing, and Yahoo an extra little nudge each time you post. Write. Share content. Your clients will thank you for it, too. If you need someone to help you with this task, let me know.
- Web videos Google owns YouTube, so it should be pretty clear why this would be a great idea. Put together content that best expresses your brand, who you are as a company, and what you offer.
- Maps Your company address (or addresses), along with a Google map (or Bing, or other) to your location(s) embedded in your site is generally standard practice with most web designers these days. It moves your rankings up, at least near your physical location(s). If you are trying to reach a regional or national audience, consider adjusting your web content accordingly with blog posts and videos directed to specific markets that you reach.
Contact me for advertising, marketing, SEO and Social Media strategy. Located in the Triad but with clients all over the world, we offer services ranging from complete SEO packages and Social Media management to custom-tailored programs to suit your needs.
Melissa I. Hassard
Your success. Our driving factor.