5 Easy Ways to Improve Your Content for SEO

Improve your website’s traffic and establish your expertise.

Editing your content/blog for SEO means thinking in terms of how you want your clients and potential clients to find you.  It’s a matter of asking the right questions and making sure you answer them.

1.  Include whole phrases and questions that your clients or potential clients may be searching for.  “How do I get rid of ants?”  or “New York pizza restaurant,” if they are part of your services and of crucial concern to your clients and would likely be typed in as a keyword search, they should most definitely be included.  What are the questions your client wants answered?  What is their pain?

2.  Spelling and grammatical errors.  This is probably a no-brainer.  And Google will even give you a hand, anticipating your audience’s own misspellings.  But let’s not make it harder than it has to be to get your business found.

3.  Brevity.  “Writing is 1 percent inspiration, and 99 percent elimination.” ― Louise Brooks.  Edit your content for clarity and length.  This is both helpful for SEO as well as your clients.  Long blog posts run the same risks as long Youtube videos —  you could lose your audience if you can’t say what you need to say in a concise way.  Bonus tip:  If you have a lot to say on a subject, consider breaking it up into several posts.

4.  Keep it Simple.  Along those same lines, remember that you are speaking to others that may or may not have your level of expertise.  Speak in lay terms whenever possible.

5.  Use images within your content but make sure the images are named with Google and search engines in mind.

True story:  A client when he came to me, had a beautiful, image-rich site to showcase his beautiful furniture.  Also on his site was a new story about his charity work that had been printed in a local paper.  It was a decent site until we took a look at his Google analytics, and then we were in for a shock:  Google had interpreted his site’s content as exclusively and specifically related to his charity and the news article  — and  not as a furniture retailer.
Content marketing is not a mystery, and is increasingly growing important for your Google rankings.  With a few easy steps and a long-term vision for your company and online presence, you will be found.  But the time to start is now, if you haven’t already.  And if you don’t have the time to write your own articles, consider hiring writers and/or editors to assist you in your efforts.

content_writing_penBlogging/content marketing for business is a long-term approach to establishing your presence with search engines.  Integrating with your social media is imperative as well, and we’ll talk about why that is in my next article.  

I write and edit for my clients every day.  As always, I welcome your feedback and comments, either here on my blog or directly at melissa@melissahassard.com.

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About Melissa Hassard

"What would happen if one woman told the truth about her life? The world would split open." -- Muriel Rukeyser

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2 Comments on “5 Easy Ways to Improve Your Content for SEO”

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  1. Content and Blogging for Business | Melissa I. Hassard - March 22, 2013

    […] should be writing for your website at least once a week, and editing for SEO.  (My article on editing for SEO is coming soon.)  Fresh content is going to constantly send Google the message that you are […]

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