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ALL ABOUT BOOK COVER DESIGN with master designer Danny Krawiec

November 29, 2014


The one job your book cover has — the only job it has — is to sell your book, and in just a few seconds. There are careful considerations to be made in choosing your book’s cover design. Join us this Thursday evening to learn all you can during this FREE and informative workshop and conversation. Anyone interested in publishing or self-publishing is invited […]

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WordPress: Categories vs. Tags — A User Guide

October 25, 2012


Many bloggers have asked me to explain in depth about using WordPress Categories and Tags, and the difference between the two. First, let’s take a look at the definitions as they are explained in WordPress’ own documentation: Categories provide a helpful way to group related posts together, and to quickly tell readers what a post […]

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Simple (Honest!) SEO Tips for Small Business

October 10, 2012

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First and foremost, your website needs to promote your business in a clear, concise way to attract clients.  But how do they find you?  There is a lot of confusion out there about what makes for great SEO and what doesn’t, but it doesn’t have to be complicated.  Keep your website clean, keep it simple, […]

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Brand Focus: Great Marketers use the word “or” more than “and”

October 8, 2012


Originally posted on Beloved Brands:
Strategy is all about Choices “It’s all about choices” is how my marketing professor started every class.  He’d repeat it about 8-10 more times each class, sometimes after someone made a choice and sometimes after someone didn’t.  I still see a fear among many marketers to make choices–whether it’s a…

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Jack Dorsey and Twitter: Can you have a part-time product visionary?

October 7, 2012


Originally posted on Gigaom:
New York Times technology writer Nick Bilton has published a profile of Twitter CEO Dick Costolo, and the challenges the company is facing as it tries to transform itself from a real-time information network into an advertising-driven media entity. But one of the interesting things about the piece isn’t what it…

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What KitchenAid Learned on Debate Night: Every Tweet is Forever

October 6, 2012


Originally posted on NewsFeed:
The head of U.S.-based appliance company KitchenAid surely missed much of the presidential debate Wednesday night, forced to do damage control after a tweet published on the brand’s official account contained a disparaging remark about President Obama’s late grandmother. After Obama mentioned his grandmother, who helped raise him and died just…

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The difference between SEO and Social Media and why you need both

October 1, 2012

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Basic guerrilla advice for building web presence, online marketing. Q:  How do I get “found” by Google, Bing, and the search engines? To explain SEO (Search Engine Optimization) to my friends and clients whom are small business owners, I use the metaphor of a large pond to describe the Internet.  Okay, a really large pond.  […]

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