Melissa I. Hassard

SOLD OUT This January, spend a Saturday afternoon working on your chapbook or collection of poems, essays, or short stories with Richard Krawiec, Danny Krawiec, and Melissa Hassard of Jacar Press and Sable Books.

Improve your website’s traffic and establish your expertise. Editing your content/blog for SEO means thinking in terms of how you want your clients and potential clients to find you.  It’s a matter of asking the right questions and making sure you answer them. 1.  Include whole phrases and questions that your clients or potential clients […]

The word “blog” seems to still conjure up, in some, images of family vacations or meals on the table.  It’s a dated term. But content writing/blogging for business has never been more important.  Because of the way SEO works, Google, Bing and Yahoo all rank sites according to the content on your site.  And now, […]

If you think writing the book was hard, wait til you take on publishing.  Here are points to consider carefully whether you are writing fiction or nonfiction, poetry or prose: 1.  Editing.  In my opinion, hiring an editor is absolutely required before publication.  Even if you are publishing yourself, you should hire an editor to go […]

Many bloggers have asked me to explain in depth about using WordPress Categories and Tags, and the difference between the two. First, let’s take a look at the definitions as they are explained in WordPress’ own documentation: Categories provide a helpful way to group related posts together, and to quickly tell readers what a post […]

First and foremost, your website needs to promote your business in a clear, concise way to attract clients.  But how do they find you?  There is a lot of confusion out there about what makes for great SEO and what doesn’t, but it doesn’t have to be complicated.  Keep your website clean, keep it simple, […]

Basic guerrilla advice for building web presence, online marketing. Q:  How do I get “found” by Google, Bing, and the search engines? To explain SEO (Search Engine Optimization) to my friends and clients whom are small business owners, I use the metaphor of a large pond to describe the Internet.  Okay, a really large pond.  […]