Tag Archives: brand

Brand Focus: Great Marketers use the word “or” more than “and”

October 8, 2012


Originally posted on Beloved Brands:
Strategy is all about Choices “It’s all about choices” is how my marketing professor started every class.  He’d repeat it about 8-10 more times each class, sometimes after someone made a choice and sometimes after someone didn’t.  I still see a fear among many marketers to make choices–whether it’s a…

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