Tag Archives: branding

Dear Macy’s

December 7, 2012

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Dear Macy’s, How I remember you fondly.  How I loved, as a child, visiting New York at Christmastime, and would be so excited to learn that I could visit your store.  How thrilled I was as a young adult to find you moving to North Carolina so that I could be overwhelmed by heaven on […]

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Brand Focus: Great Marketers use the word “or” more than “and”

October 8, 2012

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Originally posted on Beloved Brands:
Strategy is all about Choices “It’s all about choices” is how my marketing professor started every class.  He’d repeat it about 8-10 more times each class, sometimes after someone made a choice and sometimes after someone didn’t.  I still see a fear among many marketers to make choices–whether it’s a…

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