Simple (Honest!) SEO Tips for Small Business

First and foremost, your website needs to promote your business in a clear, concise way to attract clients.  But how do they find you?  There is a lot of confusion out there about what makes for great SEO and what doesn’t, but it doesn’t have to be complicated.  Keep your website clean, keep it simple, and keep your clients’ needs at the forefront.  Your website’s contents should be of value.

Here are a few simple ways to increase your company’s SEO rankings.

    1. Unfortunately, a picture ISN’T worth a thousand words.  At least not with Google and Bing.  Image-rich sites may look incredibly beautiful but the search engine spiders won’t know how to process them or what to make of them.  Keep the images if you like them but please, please caption them well.
    2. Blogging  If you can write a blog about your business to inform your client or offer helpful tips, please do.  Having a blog gives Google, Bing, and Yahoo an extra little nudge each time you post.   Write.  Share content.  Your clients will thank you for it, too.  If you need someone to help you with this task, let me know.
    3. Web videos  Google owns YouTube, so it should be pretty clear why this would be a great idea.  Put together content that best expresses your brand, who you are as a company, and what you offer.  
    4. Maps  Your company address (or addresses), along with a Google map (or Bing, or other) to your location(s) embedded in your site is generally standard practice with most web designers these days.  It moves your rankings up, at least near your physical location(s).  If you are trying to reach a regional or national audience, consider adjusting your web content accordingly with blog posts and videos directed to specific markets that you reach.

Contact me for advertising, marketing, SEO and Social Media strategy.  Located in the Triad but with clients all over the world, we offer services ranging from complete SEO packages and Social Media management to custom-tailored programs to suit your needs.

Melissa I. Hassard
336-937-5319

Your success.  Our driving factor.

 

The difference between SEO and Social Media and why you need both

Basic guerrilla advice for building web presence, online marketing.

Q:  How do I get “found” by Google, Bing, and the search engines?

To explain SEO (Search Engine Optimization) to my friends and clients whom are small business owners, I use the metaphor of a large pond to describe the Internet.  Okay, a really large pond.  Give yourself a moment to think of how you would get found, should you find yourself sitting in this large pond along with others just like yourself.  Splash.  Kick.  Skip stones.

Blog posts, Youtube videos, and web content are all ways of creating those ripples.  Over time, steady contribution creates larger and larger ripples.  More ripples means more likelihood of Google and Bing and the other search engines finding you.  What are the stones you keep in your pocket?

Q:  I’m very active on Facebook.  Won’t this get results?

Yes and no.  Social media is not SEO and shouldn’t be touted as such.  You can Facebook your fingers off and it will not change your SEO results.  Your website is the best tool you have to find new customers and explain your company to them.

Your Facebook is perfect for reinforcing your brand and also a way to keep your brand at top of mind.  What do your customers and potential customers find when they look at your social media?  Take stock of your offerings.

There are loads of options in Social Media to consider beyond Facebook and Twitter.  LinkedIn.  Pinterest.  Tumblr.  Instagram.  The list goes on and new ones seem to pop up overnight.  We can help you sort through which pieces work for promoting your business.

Contact me for advertising, media buying, SEO work, or help with building your social media platform.  336-937-5319 — Melissa