Improve your website’s traffic and establish your expertise.
Editing your content/blog for SEO means thinking in terms of how you want your clients and potential clients to find you. It’s a matter of asking the right questions and making sure you answer them.
1. Include whole phrases and questions that your clients or potential clients may be searching for. “How do I get rid of ants?” or “New York pizza restaurant,” if they are part of your services and of crucial concern to your clients and would likely be typed in as a keyword search, they should most definitely be included. What are the questions your client wants answered? What is their pain?
2. Spelling and grammatical errors. This is probably a no-brainer. And Google will even give you a hand, anticipating your audience’s own misspellings. But let’s not make it harder than it has to be to get your business found.
3. Brevity. “Writing is 1 percent inspiration, and 99 percent elimination.” ― Louise Brooks. Edit your content for clarity and length. This is both helpful for SEO as well as your clients. Long blog posts run the same risks as long Youtube videos — you could lose your audience if you can’t say what you need to say in a concise way. Bonus tip: If you have a lot to say on a subject, consider breaking it up into several posts.
4. Keep it Simple. Along those same lines, remember that you are speaking to others that may or may not have your level of expertise. Speak in lay terms whenever possible.
5. Use images within your content but make sure the images are named with Google and search engines in mind.
Blogging/content marketing for business is a long-term approach to establishing your presence with search engines. Integrating with your social media is imperative as well, and we’ll talk about why that is in my next article.
I write and edit for my clients every day. As always, I welcome your feedback and comments, either here on my blog or directly at firstname.lastname@example.org.